Jumping on a Trampoline

Defying gravity for SHAED's Billboard 100 Hit – SHAED

Shaed is one of the hottest acts in electro-pop, rising to national fame on the haunting lyrics and otherworldly production of their sophomore EP Melt. Their hit song ‘Trampoline’ reached #1 on the Billboard Alternative charts and was featured in Apple’s 2018 MacBook Air campaign.

Shaed 'Trampoline' Music video, by Design Army ATYOLK

In collaboration with director Max Haben, Design Army conceived, art directed, and produced the official music video for Shaed’s hit single ‘Trampoline.’ We found inspiration in the song’s hypnotic verses and created a stark all-white canvas for lead singer Chelsea Lee’s emotional journey.

Chelsea Lee, still from Shaed 'Trampoline' Music video, by Design Army ATYOLK
Spencer Ernst, Chelsea Lee, and Max Ernst, still from Shaed 'Trampoline' Music video, by Design Army ATYOLK
Spencer and Max Ernst, still from Shaed 'Trampoline' Music video, by Design Army ATYOLK

Chelsea and multi-instrumentalists Spencer and Max Ernst become living statues—existing in neither nightmare nor dream, enveloped in a cloud of loss, love, dread, and longing.

Chelsea Lee, still from Shaed 'Trampoline' Music video, by Design Army ATYOLK
Chelsea Lee, still from Shaed 'Trampoline' Music video, by Design Army ATYOLK

As the whistles enter at the end of the second chorus, Chelsea floats slowly in mid-air—an effect achieved by putting an actual trampoline in front of a 25-foot cyclorama wall in our studio, ATYOLK.

Spencer and Max Ernst behind the scenes, still from Shaed 'Trampoline' Music video, by Design Army ATYOLK
Chelsea Lee behind the scenes, still from Shaed 'Trampoline' Music video, by Design Army ATYOLK
Chelsea Lee behind the scenes, still from Shaed 'Trampoline' Music video, by Design Army ATYOLK
ATYOLK makeup behind the scenes, still from Shaed 'Trampoline' Music video, by Design Army ATYOLK
Chelsea Lee behind the scenes, still from Shaed 'Trampoline' Music video, by Design Army ATYOLK

The video was released just a month after Apple’s campaign and has reached over 3.5 million YouTube views to date.