The Power of Costume – Smithsonian Institution – Starwars

Design Army brings Star Wars fashion to life in a traveling exhibit for the venerable Smithsonian Institution.

Design Army was approached to develop a comprehensive prospectus to generate interest and sell the Star Wars traveling exhibit to museums nationwide. We placed the emphasis on the “Power of the Costume.” What better way to market a fashion exhibit than by creating a Star Wars fashion magazine? The content of the magazine covered all aspects of the new exhibit, but in a very editorial manner, complete with advertisements, travel tips, and style dont’s.

The book included galactic advertisements, space travel tips and sci-fi fashion faux pas. To do justice to the stellar display, our oversized, tabloid style format featured eye-catching typography and custom illustrations created from the Lucas Film archives. Dreamed up by Design Army, the prospectus shined a light on all aspects of the new exhibit. Measuring 11×17 with thread-sewn binding and foil stamping, the result was a fantastical editorial publication with custom illustrations, typography and design.

The traveling exhibition took museum visitors on a mystical journey through the universe of Star Wars’ costume and fashion. From the mind of creator George Lucas, to concept artists and costume designers who produced the iconic wardrobes – the exhibition takes a deeper look into the exciting process of turning ideas into reality. With strong visuals and powerful concepts, the exhibit used fabric, form, color, and style to display this intricate story.