“Eyes Say More Than Words” is a revolutionary adventure in the sumptuous and highly-styled world of Georgetown Optician.
Inspired by a society that’s louder than ever, we imagined a place where people speak volumes without ever uttering a word.
Set in the “Quietest Library on Earth” (a temple of hush), the film focuses on a tyrannical “Quiet Guard” who punishes patrons for the slightest sound. But a plot to overthrow — hatched only through knowing eyes (and super stylish frames, of course) — sparks The Silent Revolution.
Positioning Georgetown Optician as the fashionable destination for all things eyewear, the “Eyes Say More Than Words” campaign carried through in-store, product, print, and social media where we called on the public to join our coup d’eyewear and let their eyes do the talking.
Fashionable, unexpected, and meticulously crafted, it’s a revolution as only Design Army can deliver.