Jumping on a Trampoline
Defying gravity for SHAED's Billboard 100 Hit – SHAED
Shaed is one of the hottest acts in electro-pop, rising to national fame on the haunting lyrics and otherworldly production of their sophomore EP Melt. Their hit song ‘Trampoline’ reached #1 on the Billboard Alternative charts and was featured in Apple’s 2018 MacBook Air campaign.
In collaboration with director Max Haben, Design Army conceived, art directed, and produced the official music video for Shaed’s hit single ‘Trampoline.’ We found inspiration in the song’s hypnotic verses and created a stark all-white canvas for lead singer Chelsea Lee’s emotional journey.
Chelsea and multi-instrumentalists Spencer and Max Ernst become living statues—existing in neither nightmare nor dream, enveloped in a cloud of loss, love, dread, and longing.
As the whistles enter at the end of the second chorus, Chelsea floats slowly in mid-air—an effect achieved by putting an actual trampoline in front of a 25-foot cyclorama wall in our studio, ATYOLK.
The video was released just a month after Apple’s campaign and has reached over 51 million YouTube views to date.
