In Fields of Gold
Bangkok Meets Ireland – Jaspal x Orla Kiely
Jaspal is one of Thailand’s most respected fashion retailers. Through exclusive collaborations with designers and artists from around the world they continuously bring a global vision of fashion to their Thai audience.
Orla Kiely is an Irish fashion designer based in London, known for her signature prints and whimsical sense of color. Our goal was to bring the spirit of her collection to life while remaining true to the Jaspal brand. Inspired by Orla’s heritage and story, we set her bold designs against lush landscapes – shot against fields of gold to create a playful and romantic day in the sun.
We developed an integrated campaign that stretched across online video, instore, print and of course, social media. For Instagram, we created animations that leveraged both video and still images, resulting in an increase in engagement and sold out items.
