Approached to develop an overall look and feel for the magazine, Design Army worked on every aspect of the publication, creating it from the ground up. Our goal was to establish Washingtonian Bride and Groom as more than a source for bridal dresses, while extending it into a comprehensive fashion guide. We developed concepts, designed layouts, created custom typography, and art directed up to five editorial stories per issue.
We created a modern day fairy tale, highlighting the beauty of bridal dresses. Choosing a formal garden as a backdrop, and using clean elegant typography, we intentionally sought to develop a classic look and feel for this story. Here, our heroine sets off on a journey in search of romance. The lush green, sculpted topiaries create a stark contrast to the pure white gowns. Throughout the pages, we get glimpses of a mystery man who she always seems to miss – but we know she’s destined to find her happily ever after.
For every issue we were continuously driven to push the boundaries, while bringing fresh ideas, creating visually dynamic layouts and exciting photography. With “Start Spreading the News,” the overall concept was inspired by the many ways to make the “big announcement.” We designed statement typography that was bold yet elegant and had the power to speak for itself.