The yearly Academy Awards gala is one of the film industry’s most highly anticipated events, but much of what the Academy accomplishes occurs behind the scenes. We were first approached to conceive and execute the creative direction for The Academy’s Annual Report. The following year, we were asked to design The Academy Member Welcome Package.
For the member welcome package, our goal was to boost engagement. We looked to create an experience around the prestigious honor of becoming a member.
Delivered in a black and gold box, our packaging is engineered to inform and entice. New members are transported to an era filled with nostalgic memories of Old Hollywood.