Approached by JRINK Juicery, our challenge was to rebrand and reduce packaging costs while still keeping their farm-to-bottle mission in mind. The client proposed moving from glass bottles to plastic. However, plastic went against everything the brand stands for — organic, sustainable, and eco-friendly.
Instead, we recognized extra costs came from printing individual ingredients and flavors on each bottle. We devised a plan to print a simplified label that could be placed on the caps, eliminating additional costs for printing on the bottles. We chose white for their packaging, de-cluttered their labels, and redesigned the logo to let the color of the juices speak to customers.
We redesigned their boxes and packing tape to reflect the pure and simple product. For the JRINK brand, we recognized that less is more.