In Fields of Gold

Bangkok Meets Ireland – Jaspal x Orla Kiely

Jaspal is one of Thailand’s most respected fashion retailers. Through exclusive collaborations with designers and artists from around the world they continuously bring a global vision of fashion to their Thai audience.

A girl sits in a field wearing an Orla Kiely blouse, skirt, and purse in the Jaspal x Orla Kiely fashion campaign art directed by Design Army

Orla Kiely is an Irish fashion designer based in London, known for her signature prints and whimsical sense of color. Our goal was to bring the spirit of her collection to life while remaining true to the Jaspal brand. Inspired by Orla’s heritage and story, we set her bold designs against lush landscapes – shot against fields of gold to create a playful and romantic day in the sun.

A girl sits in a field wearing an Orla Kiely blouse, skirt, and purse in the Jaspal x Orla Kiely fashion campaign art directed by Design Army
Two girls stand in a field wearing a Orla Kiely dresses in the Jaspal x Orla Kiely fashion campaign art directed by Design Army
Two girls walk through a field wearing Orla Kiely hats and dresses in the Jaspal x Orla Kiely fashion campaign art directed by Design Army

We developed an integrated campaign that stretched across online video, instore, print and of course, social media. For Instagram, we created animations that leveraged both video and still images, resulting in an increase in engagement and sold out items.