ADOBE
20TH ANNV. OF INDESIGN
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NEENAH
THINK CLASSIC
WHAT'S YOUR ONE?
WHAT'S YOUR ONE?
WHAT'S YOUR ONE?
The One Show’s 50th anniversary campaign, "What’s Your One?" celebrates the most impactful ads over the past five decades, inviting industry creatives to reflect on the one ad that shaped their career—whether it’s the one that inspired them to enter the creative field, the one that marked a career milestone, or the one that fuels their future creativity.
The campaign is driven by bold, authoritative typography, embodying nonconformity and innovative thinking through stretched, distorted type and a youthful color palette. A special 50th logo honors both the legacy of the past and a forward-looking spirit, aiming to inspire the next generation of creative excellence.