CITYCENTERDC
CELEBRATING YOU
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HOUSE OF SPEED
THE ART
OF LIVING
THE ART
OF LIVING
THE ART
OF LIVING
Gallery 64 stands out in a competitive market of nearly 6,000 new apartment units by offering a distinct edge—its shared courtyard with the Rubell Museum of Contemporary Art. This unique feature informed the branding. Taking an approach that views living through the lens of art, history, and culture, we designed a look and feel that is colorful, vivid, and polished - paying homage to artists from Jeff Koons to the Beatles.
The branding uses the number 64 as a symbol recognizing the spectrum for art forms, from textile design to breakdancing. The photography embraces modern "pop-art" visuals, reflecting the vibrancy of the space. The color palette combines primary tones with a refined elegance, while graphic patterns add a controlled, artistic flair to the overall design, positioning Gallery 64 as more than just an apartment—it's a canvas for living.