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Holiday Drama
The new product launch for Saucony’s Endorphin Pro 3 shoe, featuring a bold new colorway, Prospect Pink – was intended to stand out as much as the shoe itself.
The campaign was created to live both digitally and in real life - from social media to subway walls to live events. We designed dynamic typography using movement and animation set against bright pink exteriors for a pop-up at Paris Fashion Week. For the interior, each space projected the typography across floors and ceilings – from the art gallery-inspired entry to the immersive treadmill room, every detail embodied a feeling of speed. Using interactive elements like an Endorphin Bar, a pink bathtub with Endorphin Pro 3-clad feet, and a “Go Faster” mirrored bed was designed for selfie-ready environments. Ultimately, we established Prospect Pink as the color of the year.