RETHINK EVERYTHING

RETHINK EVERYTHING

This campaign shines a spotlight on six visionary creatives who are pushing boundaries, challenging the status quo, and inspiring others to rethink how design can shape the future. 


Through the lens of their innovative work, Neenah celebrates pioneers who blend artistry with sustainability, redefining what design means in a world that must adapt to tomorrow’s challenges. From Mira and Valerii Tsybukovska’s stunning, eco-friendly paper flower installations at Mio Gallery, to Zero Waste Daniel's bold approach to fashion with 100% zero-waste clothing, each story serves as a testament to the power of creative thinking. Lucy Grymes Designs empowers women through handmade paper-based home decor, while Hazel Sebastian Glass breaks barriers in the fine art world, making paper artistry both accessible and sustainable. Together, these trailblazers inspire a reimagining of the design world where sustainability, innovation, and purpose come together to create lasting impact.

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