CSC
THEATER FOR THE MODERN WORLD
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MAKE A COMMOTION
The One Club rebrand honors a legacy of creative excellence by placing its most iconic symbol—the One Show Pencil—at the center of the identity. More than a award, the Pencil becomes a graphic language, a storytelling device, and a powerful expression of the fearless creativity it represents.
Rooted in The One Club’s original spirit—Art & Copy—the refreshed brand system strips back to black and white: confident, timeless, and editorial by nature. Clean lines, sharp typography, and thoughtful layout choices lend the identity a modern minimalism with just the right amount of edge.
The rebrand extends across a full suite of communications—from business papers and donor collateral to member outreach and event materials—creating a unified experience with purpose and presence. At the heart of communications is, ONE. A MAGAZINE an oversized, tabloid-style print: a tactile showcase of the world’s best work, designed with the same care and clarity as the ideas it honors.