NEENAH
THE ART & SCIENCE OF PAPER
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Our long-standing partnership with Neenah Paper culminated in the most comprehensive refresh of Neenah Classic in the company’s history. Tasked with making paper exciting and relevant in the digital age, we approached the rebrand holistically examining product, consumer touchpoints, sales materials, and brand expression.
Over a year of research and development, we crafted eight new colors and two new textures, drawing inspiration from art, fashion, and global design trends. By uniting organic and digital influences, we delivered palettes that are timeless yet innovative.
Beyond visual updates, we redefined Neenah Classic’s voice and multi-sensory appeal, creating a cohesive brand identity across swatch books, promotional materials, marketing assets, and digital channels. This rebrand strengthened Neenah Classic’s presence, bridging the tactile essence of paper with the dynamic digital world.