MORPHE
BRUSHES REIMAGINED
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MORPHE
BI-LINER
Design Army ignited Morphe’s Hot Honeys Plumping Lip Oil by turning up the heat with a campaign that fuses beauty, desire, and bite. The creative dives into the formula’s fiery duality, where Manuka honey’s golden drip collides with chili extract’s sizzling sting, brought to life through glossy textures, molten color, and honey-lit shine.
Each sheer tint, from the sun-kissed glow of Golden Rule to the smoldering red of Queen Bee, was treated as a hero moment, seducing the eye and igniting the senses. Executed with animated photography and tactile key visuals, the campaign captures the rush of sweetness and spice, making Hot Honeys feel not just like a lip oil but a sensory spectacle.