LIP FILTER

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LIP FILTER

Morphe’s Lip Filter Soft Matte Lipstick inspired a campaign built around softness, subtlety, and the beauty of a perfectly diffused finish. We focused on the product’s air-light texture, hydrating plump, and full spectrum of shades while using macro model photography to bring viewers impossibly close.

We blended lipstick and skin tones to create an ethereal, dreamlike intimacy, shifting seamlessly between color and complexion to showcase the full shade range. The campaign highlights the collection’s versatility and invites every viewer to find their perfect filter. The result is a visual study of blur and balance that elevates Lip Filter as the go-to for a silky-glide matte-finish that never feels flat.

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