KARLA COLLETTO
SUIT UP
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50TH ANNIVERSARY CELEBRATION
Misty Mynx underwent a full rebrand to reflect the power and confidence of modern seduction. The new identity features a sleek, extra-wide sans-serif logo, a high-contrast palette of black, charcoal, and white, and a refined typographic system that adapts seamlessly to ever-changing fashion collections. The design communicates unapologetic confidence and femme energy with bite, balancing edgy and elevated power.
The rebrand launched alongside a social-first campaign to reintroduce the brand to Thai audiences and beyond. Assets captured in New York City emphasizes the Misty Mynx persona—bold, magnetic, and effortlessly sexy—while remaining marketable and globally aspirational. Imagery and editorial voice highlight sleek silhouettes, luxe tailoring, and versatile pieces designed for women who own the moment.
The new visual system spans digital, storefront, and print platforms, creating a consistent brand presence that feels fresh, fierce, and modern.