Vacation Everyday is Karla Colletto's invitation to live every season like summer. Through a series of aspirational escapes, Design Army created a world where every destination becomes a new story and every swimsuit becomes part of the journey. From secluded beaches and luxury resorts to spontaneous road trips and hidden retreats, each campaign captures the effortless glamour, optimism, and wanderlust of life on holiday.
Built as a social-first brand platform, Vacation Everyday transforms every swimsuit launch into its own editorial moment and every new drop into an invitation to escape. Digital storytelling drives the platform, with photography, film, and social content creating a continuous stream of editorial moments that invite audiences to return, discover, and shop with every new destination.
