MOCKTAIL CLUB
FLAVOR & FIZZ
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LIVING BEAUTY
JRINK Juicery, a cold-press juice bar and delivery service, is committed to delivering nutrient-rich juices made from the highest quality ingredients. When tasked with rebranding and reducing packaging costs, we found a solution that stayed true to their farm-to-bottle mission while maintaining sustainability.
Though the client considered switching from glass to plastic bottles, we recognized that plastic conflicted with their eco-friendly values. Instead, we streamlined the packaging by moving flavor information to the cap, reducing costs and keeping the look clean. We chose minimalist white packaging, decluttered the labels, and redesigned the logo to let the juices' natural colors shine, and revamped their boxes and packing materials to reflect the brand’s pure, simple ethos.
The new branding extended across social channels, aligning with JRINK's healthy, socially conscious lifestyle. The rebrand generated buzz, boosted engagement, and grew their audience, increasing brand awareness and visibility.