MILA
Designing a Third Gen Brand
-
Read more -
Read more 
HARPER MACAW
THE POLITICAL SERIES
Neenah's IdeaShop is a creative platform celebrating designers, paper artists, crafters, and all lovers of paper. The site showcases works that are only crafted on Neenah’s premium papers, positioning each piece as a spark of inspiration for the next big idea.
Our design approach uses a “no brand” approach, letting creativity speak for itself. Paper verticals such as Packaging, Labels, and Collateral are branded in crisp black-and-white typography, creating a clean, editorial framework that allows each creative sample to shine. Users can easily navigate each section to find print specifications and details to inform and inspire their own projects. The digital experience reinforces Neenah’s role as a catalyst for innovation, turning premium paper into a medium for creativity and discovery.