MILA
Designing a Third Gen Brand
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MOCKTAIL CLUB
FLAVOR & FIZZ
The Political Series from Harper Macaw is a limited-edition collection of chocolate bars inspired by political parties, issues, and phrases, from Left Wing to Tea Party to Filibuster.
The packaging, featuring bold red, white, and blue with provocative graphics and playful illustrations, captures the essence of each flavor’s character—ranging from the berry-infused “Red State” to the Earl Grey dark chocolate “Tea Party.” These six unique bars, designed with humor and creativity, quickly sold out after their spring launch, generating global buzz. Extending the campaign beyond packaging, we created an engaging social media presence through a dedicated Instagram account and hashtag #votechocolate, driving awareness and growing the following by over 300%. The campaign also included a pop-up shop at Union Market in Washington, D.C., where visitors voted for their favorite bars based on flavor and political leanings. The winning bars were set to be produced during the inauguration, turning chocolate into a fun, personal, and politically charged experience.