CELEBRATING YOU

CELEBRATING YOU

The “Celebrating You” campaign salutes individual style and personal expression – redefining luxury into a form of creative expression. The campaign is about YOU, a celebration of unique styles, quirks, and sensibilities. At the core is a film where we follow a diverse cast of characters – from a train ride into DC’s iconic Union Station to a race across the city as they make their way to CityCenterDC.

The film mixes eras and influences – 1940s jazz meets hip-hop, classic elegance meets street style. Every frame is a bold, unexpected celebration of self-expression, positioning CityCenterDC as more than a shopping destination, but a place where luxury can express itself  - in whatever way YOU like.

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