Marking its 50th anniversary, Jaspal, Thailand’s iconic ready-to-wear fashion house, launched a campaign that celebrated its legacy while setting the stage for international growth.
The concept, Time Flies, captured fashion’s cyclical nature and its ability to connect past, present, and future. At the center of the collection was a striking 3D “J” monogram, featured across wardrobe staples and accessories. Set against the iconic 1970s architecture of JFK Airport’s TWA Lounge, the campaign brought together a diverse cast of models moving through the terminal – as if moving through time – from past to present.
This visually compelling campaign garnered international media attention, drove a surge in social media engagement, and saw the Time Flies collection sell out within months.
