MORPHE
Holiday Drama
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Read more JASPAL x KARL LAGERFELD
Bringing Karl Lagerfeld to Bangkok
As the agency of record for Morphe, we have conceptualized, designed, and developed a dozen campaigns to launch new products into market. The bigger than life creative lives across social, in-store, web, and even Times Square.
For Bi-Liner, the campaign was focused on the product – a dual gel eyeliner pencil. Our challenge was to make Bi-Liner standout in the crowded, noisy beauty space. And that we did. Inspired by action films and epic fight scenes, we turned the dual ended pencil into a secret weapon, arming beauty lovers everywhere. It was matte vs metallic – all the way. The assets were part of a campaign system that included video, in-store signage and key visuals – racking up hundreds of thousands of views across social media platforms.