JASPAL
50TH ANNIVERSARY CELEBRATION
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KARLA COLLETTO
SUIT UP
Bringing Karl Lagerfeld to Bangkok
Bringing Karl Lagerfeld to Bangkok
Bringing Karl Lagerfeld to Bangkok
Jaspal, one of Thailand’s leading fashion retailers, partnering exclusively with Karl Lagerfeld, brought a bit of Paris to Thailand.
At the heart of the campaign is a film that takes our heroine through the streets of Paris, playing a game of cat and mouse as she searches for the elusive Choupette — Lagerfeld’s much beloved Persian cat. Using a mix of live action and animation, we shot at quintessential Parisian locations and brought a touch of Bangkok to Paris via a Tuk Tuk, a much loved and iconic symbol in Thailand.
The campaign spanned digital, social media, and print – with an activation that drew historic crowds. The campaign boosted sales, selling out nearly half of the product line within two days and delivered Jaspal’s highest engagement on social media.