NEENAH
RETHINK EVERYTHING
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Designing a Third Gen Brand
Neenah CLASSIC® Papers, the flagship brand, had expanded into a vast collection of colors and textures. To adapt to today’s digital design world, we streamlined the offerings, reimagined finishes, and integrated a smarter solution. The new Neenah Swatch Pro—the first paper extension on Adobe Exchange—now connects seamlessly with the CLASSIC® Papers swatch book, using a revolutionary numbering system to bring color and texture to life on screen with just one click.
This streamlined approach combines the tactile beauty of paper with the efficiency of digital design, offering a curated, timeless collection that remains essential for designers. Through artful animations, like the pixelated David sculpture and spinning paper scrolls, the swatch book captures the perfect harmony of print and digital, reinforcing the brand’s focus on beauty, functionality, and sustainability. The result is a versatile, intuitive design tool that elevates the creative process with ease and innovation.