GEORGETOWN OPTICIAN
EYES SAY MORE THAN WORDS
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NEVER STANDING STILL
ADVENTURES
IN A-EYE
ADVENTURES
IN A-EYE
ADVENTURES
IN A-EYE
Adventures in A-EYE is a wildly imaginative social campaign we created for Georgetown Optician, a Washington, DC based purveyor of fashionable luxury eyewear. Set on a fictional planet inhabited by sentient eyeball life—including the mysterious "Eyelien"—this sci-fi-inspired campaign is a tribute to all things vision. Created entirely with AI —from characters and wardrobe to landscapes and architecture—the eyewear was seamlessly added in post-production.
The story takes place in a future where space tourism draws adventurous travelers to an unknown planet. In this otherworldly setting, where everything feels both artificial and strangely human, the campaign follows a cast of explorers through adventures filled with humor, intrigue, and a touch of romance. Blending design, technology, and a master level of creativity, Adventures in A-EYE reinvents the way fashion campaigns look and feel and can be created.