We Are Designers, Art Directors, Strategists, Writers And Creative Thinkers – A Team Of Dreamers Who’ve Come Together To Reinvent Brands, Tell Client Stories And Create Powerful Experiences Through Disruptive, Thoughtful Brand-driven Narratives.

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Art Direction. Corporate branding and identity. Brand Strategy. Brand Guidelines. Visual Identity Systems. Nomenclature. Content Studio. Integrated Marketing Campaigns. Package and Product design. Web Design.



Select Awards

Advertising Club of Metropolitan Washington AIGA
50 Bi-Annual Competition
AIGA 365 American Advertising Federation
American Advertising Federation: National
Applied Arts Magazine Design Annual (Canada)
Art Directors Club of Metropolitan Washington
Art Directors Club of New York
Art4d (Thailand)
CASE Award
Communication Arts Design Annual
Communication Arts Typography Annual
Communication Arts: Feature Article
Communication Arts: Featured Exhibit
Communication Arts: Fresh Column
Communication Arts: Webpick of the Day
Coupe International Design and Image Competition
D&AD Professional Awards

Graphis: 100 Best Annual Reports
Graphis: BrandingUSA
Graphis: Brochure
HOW: Behind-the-Design Feature
HOW: International Design Annual
HOW: International Design Annual: Outstanding
HOW: Self Promotion Annual
HOW: Self Promotion Annual: Outstanding
HOW: Workspace Feature
kAk Magazine: Annual Reports, Booklets
Mohawk Show: Best of Show
Neenah Paper’s Print Awards
Novum: World of Graphic Design
One Show
Print: Creativity + Commerce
Print: Regional Design Annual
Society of Publication Designers (SPD)
Type Director’s Club


Pum Lefebure

Pum Lefebure is the co-founder and Chief Creative Officer of Design Army in Washington, D.C. With an entrepreneurial edge, the Thailand native brings global sensibility to American design. Through distinctive creative direction, she dreams up high-profile campaigns for clients such as the Academy Awards, Bloomingdale’s, The Ritz Carlton and Pepsi. Her creative brilliance sets the agency apart, driving their reputation as leading industry trendsetters.

From Copenhagen to Beijing, Pum speaks and judges design competitions internationally. She uses her entrepreneurial voice to represent women in global campaigns, such as H&M’s She’s A Lady. She’s also been featured in Forbes, Huffington Post, Entrepreneur, Elle and recently named Adweek’s Creative100.

Jake Lefebure

Jake Lefebure is the co-founder and CEO of Design Army. Responsible for leading all new business and strategy development, he’s also in charge of the studio’s day-to-day operations. Jake blends business savvy with design expertise to execute the needs of clients both big and small – and to develop award-winning brand campaigns that keep them coming back for more.

In 2009, Jake was named by Graphic Design USA as one of the top “50 People to Watch” and his work has been featured in a plethora of notable publications, including: Applied Arts, Art4D, Communication Arts, Graphis, HOW, Novum and PRINT.

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